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Social Media: Finding Authenticity Online
Gracious or flip? Funny or refined? Curious or cool? We can likely all think of social media examples where these choices have gone awry or been wildly effective, so even if we know the why (the strategy) and the what (the content) for our business’ social channels, how do we know the how (our tone)? The most effective social media channels find a following through personality, and that only comes across through voice. In this seminar—through case studies, exercises, and examples—we’ll explore what kinds of voices an organization might take on, and how to go about determining the best fit for yours.
This program will be presented virtually and registrants will be emailed an invitation link prior to the start of the program. This program is funded by MELSA.
- Date:
- Saturday, October 24, 2020
- Time:
- 1:00pm - 2:30pm
- Time Zone:
- Central Time - US & Canada (change)
- Library:
- Offsite Location
- Online:
- This is an online event. Event URL will be sent via registration email.
- Audience:
- 55+ Adult
- Categories:
- Business/Finance/Legal Computers/Technology